In Canada, there are 15,000,000 active Facebook users (logging in once per month or more) and 9,000,000 who log in every day—this, with only 34,000,000 people in the entire country!
With those numbers, it’s easy to reconcile why Facebook is a godsend for enhancing personal connections. Many people use Facebook for social benefits – connecting with old friends, or staying in touch with family from far away.
Now, let’s reflect for a moment on the influence Facebook has in our local backyard. There are
- 650,000 Facebook profiles within in Nova Scotia
- 390,000 are local to the Halifax region alone!
While that audience selection is broad, estimates show that a Facebook ad promoted within Nova Scotia can reach between 9000 and 52000 viewers per day. That is an incredible amount of advertising power in the palm of your hands!
ACHIEVE YOUR BEST REACH WITH FACEBOOK
ARE YOUR FACEBOOK ADS WORKING AS WELL AS THEY COULD BE?
Download your free e-book, ACHIEVING YOUR BEST REACH WITH FACEBOOK and learn to:
- Show your ad to the largest possible audience
- Set frequency caps
- Drive foot traffic to your store or market table