E-Marketing Buzzwords

Common Lingo, Jargon & Phraseology of Digital Marketing

According to Wikipedia, e-Marketing, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

In its early heyday, online advertising was viewed as an unwanted distraction with few benefits. Ads were often inappropriate and visually distracting. As a result, many consumers increasingly turned to ad blocking for a variety of reasons.

Thankfully we’ve come a long way. Technologies exist to ensure the right content is delivered to the right audience. A new industry has emerged, together with its own vernaculr. It is hoped that the pages within will provide readers a way to navitage the new digital ocean. Happy ready. Happy surfing.