In 2016, email marketing and automation continued to be the dominant marketing channel, well above efforts by social media channels like Facebook, Twitter, etc. And there’s no sign of that letting up as we look forward to 2018.

Not surprisingly, email on mobile devices such as smartphones and tablets continued to grow. As proof, 2017 marketing efforts by Cape Antrim saw open rates reach 68% from mobile devices.  And what’s even more surprising, is that we experienced 174% more conversions generated by email marketing than our social media channels combined!

No more do we hear the clamor that email is dead, but rather email is being embraced as the smarter and stronger tool that is capable of delivering the right content to the right person at the right time.

Tools like MailChimp, with their free forever plan if your list remains under 2000 subscribers, provide very powerful and affordable email marketing solutions which don’t require hours of labor to code and deliver. Fewer decisions and less time are needed in the design of email newsletters with MailChimp, so the focus can now shift to creating more meaningful content for your audience.

I welcome the future of email marketing. Email is a form of communication we depend on. In fact, 33% of Canadians check their email throughout the day, and another 39% check it up to three times a day. Given these statistics, it’s not surprising that businesses around the world bank on email marketing to increase brand awareness, engage customers and drive revenue.

To help business owners like yourself, create, send, and track effective and engaging emails, Cape Antrim has put together an online course called Email Marketing with MailChimp. It will launch on September 15, 2017, and will be available through our partner company Atlantic OnlineTraining. The course is self-paced, E-Learning | On Demand, and provides actionable advice, tips, and know-how to help you be a better email marketer.